PEOPLE
Inside the World of MAISON ESSENTIELE: A Space Designed for Connection
Perched just above Oxford Street in the heart of Darlinghurst, the new MAISON ESSENTIELE showroom is far more than a place to shop — it’s a physical expression of the brand’s ethos. Equal parts boutique, creative studio, and community space, the showroom invites you to step into a world where every detail is intentional and the experience is anything but transactional.
Fitted with carefully selected McMullin pieces, the space blurs the line between fashion and interiors, reflecting a shared commitment to elevated design, timeless form, and quiet luxury.
We sat down with Director Liv Koennecke to talk about how the space came together — and the mood she hopes you’ll feel the moment you step inside.
What was the vision behind your Darlinghurst store?
The vision was to create a physical extension of the MAISON ESSENTIELE world — an elevated space that invites discovery into the world of MAISON ESSENTIELE. We wanted it to feel less like a traditional retail store and more like stepping into a thoughtfully styled apartment, we want our community to come and enjoy the space, where every detail reflects our MAISON ESSENTIELE world.
Which global boutiques or cities shaped the mood of the space?
We drew inspiration from the understated elements of Parisian showrooms, NYC retail spaces & the quiet sophistication of scandi design studios.
How do fashion and interiors speak to each other here?
To me, fashion and interiors go hand in hand. Its not just about what you wear, but where you wear it, and how you feel in the space when you do.
What drew you to McMullin pieces for your store?
I was drawn to the synergies between the Mcmullin & Co and MAISON ESSENTIELE brands: both inspired by vintage archival pieces and championing high quality materials & form.
Describe the energy you wanted to create — in one word.
One word? Community. But its hard to pick just one! We wanted to be Immersive, Inviting, Elevated, International, Refined, Considered, Calm...
Featured McMullin Products:
Wilbur Nesting Tables
Felix Table Lamp
Rice Paper Lamp